Analisis Usaha Peternakan Sapi Perah ABC di Cisarua Bogor Jawa Barat
ABC Dairy Farm Business Analysis at Cisarua, Bogor, West Java
DOI:
https://doi.org/10.51852/jaa.v8i2.874Keywords:
business analysis, dairy farm, marketing, SWOT analysisAbstract
The ABC dairy farm is one of the farms that have been incorporated into the dairy cooperative business system. It is necessary to conduct a study related to business analysis, with a particular focus on profit analysis in the current context, marketing development based on the principles of the marketing mix, and a SWOT analysis. The objective of this study is to evaluate the financial performance of ABC farms and to identify potential avenues for business growth through enhancements in marketing strategies and an examination of internal and external factors influencing business outcomes through a SWOT analysis. The research method employed is descriptive and quantitative and qualitative. Data were collected through in-depth interviews with farm owners and relevant stakeholders, direct observation at the farm location, and a review of the relevant literature. The financial analysis of the ABC Dairy Farm indicates that it continues to generate profits in each production period, as evidenced by the positive results observed. The Internal and External Factor Evaluation (IFE, EFE) matrix analysis yielded a value of 3,53, indicating a robust capacity to capitalize on opportunities and leverage strengths in the face of potential threats and business weaknesses. The business development of ABC Dairy Farm, as indicated by the results of the I-E matrix analysis, is situated within quadrant I, indicating growth and development. Based on these results, the recommended alternative strategies are market development and product development.
References
Anindyasari D, Setiadi A, Ekowati T. 2015. Analisis pendapatan peternak sapi perah Kecamatan Banyumanik, Kecamatan Getasan, dan Kecamatan Cepogo. Mediagro: Jurnal Ilmu-IlmuPertanian. 11(2): 22–33.
Aprilia S, Prasmatiwi FE, Sulaiman A. 2021. Analisis kelayakan finansial usaha sapi perah Sentulfresh Indonesia di Kabupaten Bogor. J. Ilmu-Ilmu Agribisnis, 9(4): 569–576. DOI:10.23960/jiia.v9i4.5390.
[BPS] Badan Pusat Statistik. 2021. Konsumsi Susu Sapi di Indonesia per Kapita Tahun 2020. Jakarta: Badan Pusat Statistik.
_____. 2023. Produksi Susu Sapi di Indonesia per Kapita Tahun 2021–2023. Jakarta: Badan Pusat Statistik.
David FR. 2012. Manajemen strategis. Ed. Sepuluh. Jakarta: Penerbit Salemba Empat.
David FR, David FR. 2017. Strategic management: concepts and cases-a competitive advantage approach (16th ed.). Inggris: Pearson Education Limited.
Ernawan M. 2016. Analisis pendapatan usaha peternakan sapi perah laktasi (studi kasus di Desa Minggirsari Kecamatan Kanigoro Kabupaten Blitar). AVES J. Ilmu Peternak. 10(2): 4.doi:10.35457/aves.v10i2.223.
Firdaus M. 2019. Manajemen Agribisnis. Jakarta: Bumi Aksara.
Firman A. 2010. Agribisnis Sapi Perah dari Hulu sampai Hilir. Banduung: Widya Padjajaran.
Gandhy A, Kurniawati SD. 2018. Analisis strategi pengembangan usaha koperasi produksi susu Bogor, Jawa Barat. J. Maksipreneur Manajemen, Koperasi, dan Entrep. 8(1):15–31.DOI:10.30588/jmp.v8i1.376.
Hidayat RS. 2017. Analisis Pengaruh strategi segmenting, targeting, dan positioning terhadap keputusan pelanggan membeli Nu Green Tea. J. Ekon. dan Manaj. 6(1): 28–43.
Manuho P, Makalare Z, Mamangkey T, Budiarso NS. 2021. Analisis Break Even Point (Bep). J. Ipteks Akunt. bagi Masy. 5(1): 21–28. DOI:10.32400/jiam.5.1.2021.34692.
Putri MA, Rahayu A, Dirgantari PD. 2023. Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (studi kasus pada bisnis Banjjagim.id). J. Manaj. Bisnis dan Kewirausahaan. 7(1):224–234. DOI:10.24912/jmbk.v7i1.20703.
Santang IE, Roban, Pratiwi WD. 2023. Analisis kelayakan pengembangan usaha peternakan sapi perah (studi kasus di peternakan sapi Panjalu): analisis kelayakan bisnis. Jurnal Media Teknologi. 10(1): 49–62.
Santoso SI, Setiadi A, Wulandari R. 2013. Analisis potensi pengembangan usaha peternakan sapi perah dengan menggunakan paradigma agribisnis di Kecamatan Musuk Kabupaten Boyolali. Bul. Peternak. 37(2):125–135. DOI:10.21059/buletinpeternak.v37i2.2431.
Sanjaya VF, Shelawati D, Ghati L, Berama B. 2020. IFE EFE dan grand strategy industri kuliner. REVENUE: J. Manaj. Bisnis Islam, 1(2):159–170. DOI:10.24042/revenue.v1i2.6588.
Setyorini H, Effendi UD, Santoso I. 2016. Analisis strategi pemasaran menggunakan matriks SWOT dan QSPM (studi kasus: Restoran WS Soekarno Hatta Malang) Marketing strategy analysis using SWOT matrix and QSPM (case study: WS Restaurant Soekarno Hatta Malang). J. Teknol. dan Manaj. Agroindustri. 5(1):46–53.
Utami NH, Firdaus IFA. 2018. Pengaruh bauran pemasaran terhadap perilaku online shopping: perspektif pemasaran agribisnis. J. Ecodemica. 2(1):136–146.
Wardana FK, Qomaruddin M, Soeroto WM. 2021. Analisis kelayakan investasi dengan pendekatan aspek financial dan strategi pemasaran pada program ayam petelur di BUM Desa Bumi Makmur. Sebatik. 25(2): 318–325.doi:10.46984/sebatik.v25i2.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the works authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
